Bias İn Popüler Cultere ;The Power of Visual And Linguistic Narratives

BIAS IN POPULAR CULTURE THE POWER of VISUAL and LINGUISTIC NARRATIVES BIAS IN popular culture is one of the most effective strategies to win over hearts and minds and shape public opinion. This book shows that public opinion and popular culture do not grow organically but are significantly shaped and manipulated, using fear and emotion, to generate consensus and exert political and social influence. Whether covert and deceptive or open and transparent, the campaign of persuasion in the modern context is sophisticated, intensifying, and has become almost universal with the rise of social media and digital technology. In this vividly told and richly illustrated study the author examines the machinery used to inform public perception, rooted as it is in a historical context which reinforces the framework of contem- porary understandings and engagement. Mechanisms and tactics employed include the use of symbols, metaphors, stereotypes, and slogans operating through linguistic and visual narratives in fiction, art, films, plays and political satire to promote desired worldviews. Passive consumers, unable to detect the interplay at work, follow the path of illusion and ultimately internalise the bias.